Promotional Strategy: Pepsi Vs. Coca Cola

This is an interesting insight on the promotional strategies of Coca-Cola and Pepsi in Bangladesh. The two leading beverage companies in the world took very different approaches while advertising their products. While Coca-Cola promoted their product as an inevitable part of the celebration with family and friends, Pepsi tried to promote their product as the source of enjoyment of youth engaging youth icons in their promotions. #TAPSD #ManagementConsultancy

#FoodandBeverageBangladesh TAPSD is a consultancy firm in Bangladesh. If anyone is searching for a Bangladeshi management consultancy firm/feasibility study consulting firm/environmental study consultancy/lenders' engineering services/financial advisory services, please visit at

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