Updated: Jul 19, 2020
Focus on your People, Process & Customer; you need not think of your Financials!
I am currently working on organizational values and its execution. Managed myself to collect and make a database of some of the world renowned organizations' core values and the list includes the name of NASA, Tesla, Volvo, BCG, Deloitte, McKinsey&Company, Pwc, GE, Sony, Unilever, Cocacola, Nestle, Apple, HP, IBM, Intel, Microsoft, Oracle, Maersk, Uber and some other big local companies as well covering wide range of industries: Astronomy, Automobile, Consultancy, IT, Electric & Electronics, Energy, FMCG, Food & Beverage and so on. Core values of 24 companies have been listed in the database. The list definitely will continue to grow with time. Targeting to take the number to 100. I wanted to see what are the focus areas on which these giants are concentrating in setting their organizational values.
For that I used Balanced Score Cards of Norton and Kaplan (BSC) as a base criteria: 1. Customer, 2. Financial issues, 3. Internal Business Process and 4. People. But with no surprise, I had to consider other criteria as well since the spectrum of focus areas of some of these companies are also covering: 5. Human rights, 6. National issues, and 7. World perspective at large.
A simple pivot shows the result very distinctively that most these companies focus more on their Human Resources; in fact, it may not be an exaggeration if I say all values refer to People in a way or another, then 100% can be people oriented! For discussion purpose, if we consider the above table, you see, at least 62 values out of 135 listed are based on People of these 24 companies. 47 values focus on Internal Business Process and 20 values focus on customer. It's true that based on Industry pattern, focus of values may shift. But the objective of this article is to see what are the concentration areas of top companies in generic term.
Only HP had a focus on Financial issues back in 1950s but recent values of HP don't even consider financial issues (refer to above table). Since Nestle is dealing with one of the critical and sensitive fields, baby foods especially, this may be one of the reasons for considering Human Rights & Labor Practices. Maersk and BCG consider world perspective in their core values.
The Insights: Set values focusing on your People, Process & Customer and practice actively those values in your organization; you need not think of your Financials!
Writer: Mr. A. Bhuiyan, Experienced Change Management Professional
To reach to the writer email: email@example.com